Who is concerned in the process of marketing plan?

The process of making a marketing plan involving all levels of staff in the company. So not true when only given to those marketing people only. In fact, all work units to the highest levels of the company must be involved, so they can produce a marketing plan on time and be able to sharpen the marketing behavior of firms in existing markets. In the process of making a marketing plan, known as a top-down process, ie setting the direction and the target company from top management to marketing plans are translated into a unit by unit underneath.

Apart from top down, bottom-up process is also known, namely the implementation of the business objectives of the unit within the company and submitted to the supervisor for examination and approval. In this process, employees are given the flexibility to maximize the experience and ability in preparing marketing plans.

Most companies use a combination of both to consider the desire for corporate leaders toward a target, so the whole to support the business objectives and aligned with their program in marketing plan and based on mutual consent.

The selection system is highly dependent on the maturity of the perpetrators of the business units as well as the size of the company.

Marketing plans can be good if everyone involved comply with and discipline to what is already established and carry it out so that what is conceived to be true was expected.

Marketing plan should be developed by each unit of the smallest territories in the marketing department, even a salesman should have mastered the process of making a marketing plan for the area which it is responsible. Therefore, this article is useful for all personnel involved in sales activities.

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see Marketing plan series (1)