Six-step process of making marketing plan

Making a marketing plan involves six main steps, they are:

First, the diagnostic process of reviewing the business performance of companies currently looking and the existence of the company compared to competitors and why only up there.

Second, attempts to predict prognosis to where the company will be run.

Third, determination of objectives, namely to determine the direction and targets to be achieved in the period ahead.

Fourth, is the determination of a strategy to achieve business objectives.

Fifth, is the implementation in accordance with the directions that have been determined by considering all parameters and how their implementation.

Sixth, observation and control of all parameters that have been decided in the marketing plan compared with its implementation. Constantly checks for all work units, and make alternative plans if necessary.

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