You might ask about this, is there a relationship between statistical and marketing? You may have the reason that statistical studies are separated with marketing studies. You may be right, but with progress and complexity of the competition to win the market, there is  innovation of the marketer to apply a new strategy. This strategy is executed with the help of statistics. I'll explain more about this on paragraphs below.

Now, statistics are not only applied to engineering concentration. All fields have been empowering statistics as a basis of way of thinking in the decisions and policies making. These fields for example are the social, business, industry, government, and others. In many place, the development of methods and statistical models in the previously mentioned areas have been showed satisfactory results.

I will be focus on industry and business areas to explain how statistical and marketing is related. Many problems in business that should be resolved. And a nice tool to help solve this problem is the statistics based knowledge management. Why are the problems in the field of business increasingly complex? The answer is because of the uncertainty that occurs in the future. And these problems require statistical analysis. In-depth analysis is required for marketing research and other analysis activities to create a perfect marketing plan. Much data can be obtained by a marketing researcher such as the general consumers datas, consumer needs, buying habits, consumer opinion about your product, the opinion of prospect consumers about your product, competitors datas, and other data. Actually, marketing research is not new, but empower more statistics in this marketing activities emerges.

We have discovered that more companies empower marketing researcher. This is an business opportunity for the marketing consultant or career opportunities for the worker. So, for those of people who want to change career into marketing researcher, you need to update your skills. Not only skill in basic statistics knowledge, you must also know the psychology, marketing management, relationship management, and others.

Actually for those SME (small medium enterprise) practitioners who have superior intuition through the a lot of experience, there is no need to perform a complex market research. Those who trained and usually have a good intuition may find a map of current conditions and may explain why the condition occurs. It would be more perfect if they apply to the appropriate statistics. This will be an interesting thing, because you will be dealing closely with the dynamic data and changes frequently and you have to process these data in order to yield the right decision.

I believe the science of statistics and marketing will be a powerful and produce something
perfect. Therefore the application of this science can provide a solution and can resolve the issue strategically about the various issues in your business.