Yesterday, I explained simple case about word of mouth activities,one of fundamental marketing activities. Now, I will carry on the word of mouth further, namely implementing word of mouth marketing.

You must maintain your company's reputation as possible. When you keep sustainable company's good reputation, then you will easily perform word of mouth marketing activities. However, if your company's reputation was already bad, then you must make improvements first. Even with the help of any endorser or adviser, they will not be able to do much if you and your company's image have been damaged in the public eye. After struggling to improve your company's reputation, then you can start word of mouth marketing activities.

How to implement word of mouth marketing?

Based on surveys conducted in several places, the parties who have considerable influence to other parties (influencers) are the key to a valuable asset for a company and its products.

Nearly two-thirds of overall sales that occurred in America is influenced by word of mouth promotion, either directly or indirectly. The survey was conducted by McKinsey based on reports obtained from the companies.

The study that was conducted by Roper ASW shows that about 10 percent of Americans have the power and able to influence the habits from 90 percent of the other parties.

Value of word of mouth promotion has increased and grew by one-half times from average since 1977. As a result, this form of promotion rewarded two times compared to other kinds of promotions. This data is taken from Roper Reports Public Pulse.

It should be noted also, the influencers are not those who only considered the famous people. For example, although a particular newspaper or media that are considered popular then advertise something, not necessarily other people directly concerned and believe in the campaign. It has different case with personal websites teen boys who I had been talking about in previous article. (see word of mouth marketing simple case).

Reputation and fields from a source that was involved also greatly affect word of mouth promotion. For example, people do not necessarily believe in a barber who recommends car shampoo to your car. Although, it is undeniable, there are many psychological factors and believe to certain parties, where that party does have the ability to influence others to make decisions.

Last, It is right time to really consider this word of mouth marketing. Marketers and public relations are well aware of this must have made a strategy to be able to conduct a campaign word of mouth marketing properly and effectively.

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