Word of Mouth has always been an interesting phenomenon to be discussed. Some marketers have a skeptical outlook and contempt for this kind of promotion, because often the promotion of this kind require a very small fee, and even no cost at all. See my previous article about this, the title is marketing method to a limited budget. But, this promotion can also be quite a challenge if we compare to other kinds of promotions that require large expenses.
Word of mouth marketing can be divided into two aspects: the volume and content. Between these two aspects, the volume is dominant. In order to investigate the activity of word of mouth, it is advisable to observe the direction, scope, activity level, and tones of the existing volume.The company is considered necessary to understand the importance of word of mouth to the success and development company.
There are many challenges that company must face in marketing competition. So a company has to:
-change the image (we can call it reposition) through Public Relations.
-introducing new product or revision of basic product.
-enhance customer support especially after the sale.
-communicating face to face to the customer about company’s performance superior,
Word of mouth can help or make four action above smoother.
At present, people are attacked by thousands of messages (commercial advertisements). This makes people do not care about advertising, so word of mouth promotion from people who they believe is more important. Word of mouth can be formed, and new trends can also be formed.
Promotion of mouth from other people that are trusted by a customer can be a 'blessing' own for the marketer. Almost every organization know the true value and impact that may result will be the promotion of other parties who have trusted completely by the customer.
Above action supply right information, with the correct format to the right people. It will intensely affect the success or failure of the existing public relations programs.
This is first series of word of mouth marketing, please look forward to another word of mouth marketing.
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