Today many companies are already changing the way they communicate with prospects and customers. With the development of media technology on the Internet lets them do this. We can see this situation  with the widespread use of social media like facebook, twitter, blogs, youtube by the company.

This technique is one of the application of social media marketing. It is highly interactive between users and proven effective in two-way communication between the company and its customers or prospective customers. Hence, companies must recognize and implement social media marketing strategy.

A public relations (PR) is the party that became one of the key in implementing this strategy. Now  the term social media marketing and PR is famous. Why PR become one of the keys? Therefore, they become the spearhead in response to consumer voice sounds both positive and negative.

I have already explained upfront about social media marketing. Actually What is definition of social media marketing? Social media marketing is a form of marketing by using social media channels. Among the users are horizontal with other words mutual respect between users without any attachment to bureaucracy.

Community voice in social media is a force. If a brand interact positively in their community and it has a lot of talk about positive things so that community opinion is formed, then an application of marketing strategy can be said successful.


How to implement Social Media Marketing Strategy?

You can Use various social media tools ranging from communication up to measure effectiveness and how they affect the opinions of the community. Some social media tools that quite popular are Radian6, Omniture, and Raven as an SEO Tool monitoring. Digital social media marketers participate and collaborate with the purpose of marketing their products together with the user.

Prior to implementation, do not forget about the business goals and objectives. Some of the metrics that must be considered to reach business goals are:
1.Growing brand awareness
2.Business development and a broader customer reach
3.Creating a positive brand association and keeping it there.
4.Page views, ad exposure
5.Conversion and sales tracking

Finally, you can try these top social media: twitter, facebook, youtube, stumbleupon, digg, flickr, reddit, LinkedIn, flickr, delicious, and others.

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