Content marketing is very helpful marketing strategy especially if you focus on digital marketing. In this type marketing strategy, you have to know what are the tools and media site that must be utilized.
After striving hard to create an outstanding content, You must deliver the content, right? Therefore I will tell you the channel that you can try to be used for delivering the content.
You must vary your content in order to get higher engagement with your audience. Therefore you have to create variety content beside blog post, such as: audio, video, presentation, infographic, meme picture, and so forth.
1. Instagram.
If you have created wonderful image as a backdrop of your quote, you should try upload it to Instagram.
You can try tool that I love, InstaQuote. By Installing it on your android device or Iphone, you can add some text to the photo or image easily. Afterward, you can upload it to Instagram.
2. LinkedIn.
I have told you that LinkedIn is one the big social media site for professional. Now, you can post your content here because LinkedIn has already had publishing platform for most all users.
How to post your content in LinkedIn? It is easy, if you have already invited to publish on LinkedIn you can post your content by clicking a gray pencil at the right of the “share an update” box. Afterwards, you will get into LinkedIn editor and start writing your article.
3. Infographic.
Visual content is usually got the most shares and viral so that I suggest you to create this one type of content, namely infographic.
Tool that you should try is Canva. I like this tool because it is easy to use especially for beginner like me.
4. Pinterest.
I have found that the most attractive and get more repins is instructographic. Instructographic is the same as infographic but focus on descriptive tone. In addition to this, instructographic is used to show people how to do something using several images and descriptive text or instruction. So, right after finishing instructographic, upload it to Pinterest.
5. Quora.
Quora is media for question and answer. I have joined Quora and it is interesting. You can post a question or answer the question. There is a vote like in another social media site.
The interesting matter is, you can post a blog and linking to the question or answer, topic, people or another blog. This feature is very helpful if you want to build brand reputation.
6. Slideshare
I usually upload my presentation to Slideshare. For the sake of ease, I just republish my original content in my blog. How? Make this content into some pieces and then put these pieces to some slide. Finally, upload it to slideshare.net
7. Ebook
Content like ebook is very helpful to get new prospect. You can put some ebooks in your site so that the prospect interest and do a sign up process to download them.
You can try an easy way to create and deliver ebook. There is a tool, namely liber.io. With this tool, you can create ebook via Google Drive.
One other option, you also can share your ebook on sharing website, such as scribd.com or docstoc.com.
How to create ebook? You can create via google drive and choose download as pdf. You also can create ebook with LibreOffice writer and choose export as pdf.
8.Podcast
One alternative type of content is audio. Usually I re-purposing my original text content in my blog into storytelling style. I use free built-in software in Microsoft Windows, namely sound recorder. After producing content, I upload it to soundcloud.com
9.Video
There are many tools to produce a video. But I prefer free software Movie maker, you can download it free from Microsoft website.
After producing a video, I upload it to YouTube or Vimeo.
Actually, there are many sites and tools more to create and deliver your variety type of content. But if you try and focus with some of them, usually you will get a better result.
Related information that you can read:
Social media tools which Beginners must know
You must vary your content in order to get higher engagement with your audience. Therefore you have to create variety content beside blog post, such as: audio, video, presentation, infographic, meme picture, and so forth.
Here come the list of media and tool for content marketing
1. Instagram.
If you have created wonderful image as a backdrop of your quote, you should try upload it to Instagram.
You can try tool that I love, InstaQuote. By Installing it on your android device or Iphone, you can add some text to the photo or image easily. Afterward, you can upload it to Instagram.
2. LinkedIn.
I have told you that LinkedIn is one the big social media site for professional. Now, you can post your content here because LinkedIn has already had publishing platform for most all users.
How to post your content in LinkedIn? It is easy, if you have already invited to publish on LinkedIn you can post your content by clicking a gray pencil at the right of the “share an update” box. Afterwards, you will get into LinkedIn editor and start writing your article.
3. Infographic.
Visual content is usually got the most shares and viral so that I suggest you to create this one type of content, namely infographic.
Tool that you should try is Canva. I like this tool because it is easy to use especially for beginner like me.
4. Pinterest.
I have found that the most attractive and get more repins is instructographic. Instructographic is the same as infographic but focus on descriptive tone. In addition to this, instructographic is used to show people how to do something using several images and descriptive text or instruction. So, right after finishing instructographic, upload it to Pinterest.
5. Quora.
Quora is media for question and answer. I have joined Quora and it is interesting. You can post a question or answer the question. There is a vote like in another social media site.
The interesting matter is, you can post a blog and linking to the question or answer, topic, people or another blog. This feature is very helpful if you want to build brand reputation.
6. Slideshare
I usually upload my presentation to Slideshare. For the sake of ease, I just republish my original content in my blog. How? Make this content into some pieces and then put these pieces to some slide. Finally, upload it to slideshare.net
7. Ebook
Content like ebook is very helpful to get new prospect. You can put some ebooks in your site so that the prospect interest and do a sign up process to download them.
You can try an easy way to create and deliver ebook. There is a tool, namely liber.io. With this tool, you can create ebook via Google Drive.
One other option, you also can share your ebook on sharing website, such as scribd.com or docstoc.com.
How to create ebook? You can create via google drive and choose download as pdf. You also can create ebook with LibreOffice writer and choose export as pdf.
8.Podcast
One alternative type of content is audio. Usually I re-purposing my original text content in my blog into storytelling style. I use free built-in software in Microsoft Windows, namely sound recorder. After producing content, I upload it to soundcloud.com
9.Video
There are many tools to produce a video. But I prefer free software Movie maker, you can download it free from Microsoft website.
After producing a video, I upload it to YouTube or Vimeo.
Actually, there are many sites and tools more to create and deliver your variety type of content. But if you try and focus with some of them, usually you will get a better result.
Related information that you can read:
Social media tools which Beginners must know
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