Content Marketing Definition and Samples

Have you read previous article social marketing via social media? In this article, it was discussed about social marketing step by step. The heart of social marketing via social media is content. Companies that successfully implement a social marketing is a company that successfully  create and distribute content which is informative to the members.

Because the content  is strongly important, it makes the term of content marketing appear. Based on the experience of several companies, they  grow fast after applying content marketing along with building a community.

Content marketing is a marketing activity that focus on the creation and dissemination of content. Content are a blog post, article ranging from white papers to case studies, audio or podcast, video, photo or picture or infographics, presentation slide, email or newsletter, tutorial or guide or course, interactive content (quizzes, games) , software or widgets, etc.

 

Great content prerequisites

 
In order to make your effective content and engage customers, you have to focus on one type of content mentioned above. Why should you focus on one type? The answer is if you focus, you can create and distribute helpful and informative content, make the customer happy for your information and wait for more info from you.

Apart from the conditions I mentioned above, the important thing that you should apply is  consistent in terms of content and frequency of distribution. Customer particularly liked the content that has good character. The more consistent your content, you will get the better content. The result are  follower will grows, you will engage community members.

I'll give you tips to make your content becomes viral content. I've observed viral content, such as the trending topic on twitter or broadcast content via email and messenger. Characteristic features of this content is absolutely hilarious. Content like this makes easy to spread via social media. In addition, the incredible content , deeply emotional and make people stop and think also very quickly spread via social media. So you must build that such kind of content.

If you have several different customer segment, you can use multiple types of content which can be distributed. For example, suppose there is a 70% customer likes reading long guide on your blog, keep focus on there. However, you also have to pay attention to 30% of your customers, asking for their feedback, if they more like a video, make video content such as video tutorials or video presentations and publish it on your website or distributed via social media.

Finally, the worthy and effective content  is entertaining and include call to action. Add some code, so that the content is measurable. And do not forget to ask for feedback from the customer.

How to make the content spread quickly

 
You can distribute content via blog, your company website if your content in the form of an article or tutorial or guide.

To accelerate your content easily  you should spread existing content via Facebook, twitter, Pinterest, LinkedIn, Google+.

You can also inform your connection via social Bookmark like StumbleUpon, digger, delicious, Reddit, and so on.