Table of Contents

• How can you measure that your advertisements run successfully?
• Sales
• Market Values
• Brand reputation
• Could you explain me about basic advertising techniques?
• Above the line advertising
• Below the line advertising

It has been a long time since I developed my new business I did not update my blog. Thanks God, finally I have a time to write and share things about marketing via this blog.

If You have read my blog before, You might have read my another advertising techniques theory. You can search the article here. Now, I will share about basic advertising techniques in Question and Answer format. Therefore, if you want to get complete understanding about advertising you should read my previous article before or after reading this article.

Advertising techniques Questions and Answers

How can you measure that your advertisements run successfully?

I see there are two types of success here, they are tangible and intangible. From tangible perspective, I'm sure You and me agree that successful advertisement is advertisement which can return high conversion. It can be measured how many sales you have achieved after running your campaign. And by answering this question “Do your advertisements return some values and money?” You will get the conclusion about your advertisement Ad and see the advertising impact for your business.

From intangible benefits, I can tell you that your advertising campaign is your asset. See “Advertising: An Investment In Your Business's Future” for more insight. It has a long term advantages. If you meet below thing once you performed ads campaign, it means your advertisements perform well. What is that? Let me explain you in the next paragraph.

An ultimate winning advertisement can trigger a desire (a want) in audiences. Aside from this, the successful advertisements usually can convey information optimally, how You fulfill that desire and make potential customers feel steady with you.

The conclusion is You can measure easily in three aspects, they are:

1. Sales

2. Market value

3. Brand reputation

Sales

As You know, the goal of advertising is to increase the sales. So, You can measure the sales before and after running an ads campaign.

Market Values

You can exactly measure this by answering the question “Do You acquire market value?”

Brand reputation

You also can evaluate well your reputation before and after a campaign. You can easily value your campaign by answering these questions:

1. Do your campaign become viral?

2. How many viewers who watched your video campaign?

3. How many people mention your brand?

4. How many influencers endorse you?

5. Do you have good or bad reputation after running your campaign?

Could you explain me about basic advertising techniques?

Advertising is to inform a sales message to your potential audiences. The word “inform” means broadcast a message to people through text message, images, sound, video, etc. So, at the very basic level, advertising means the spread of information.

What is the main purpose of advertising? The main goal of advertising is to persuade the audiences to buy.

After knowing advertising basic definition and the basic goal of advertising, I will explain you basic advertising techniques in the next paragraph.

If We observe to media which advertiser use, we can simply say that there are two kinds of advertising where we can do. They are above the line advertising and below the line advertising.

Above the line advertising

Above the line advertising is advertising that utilize these media, they are: television, radio, newspaper (and another press), outdoor billboards, etc.

So, basic ATL advertising techniques examples are:

1. Communicate your solution (product or service) to your audiences at television.

You can spend money to television advertisement program (commercial break in the particular spot of time at famous Television program).

2. Spread your sales message at newspaper.

You must choose a right newspaper to do a campaign. I mean newspaper which has same audiences with your segment market. The better targeted audiences the higher opportunities You will get.

The thing to remember, you must enhance your sales copy to perform this basic advertising technique. The better your copy-writing the higher conversion you will get.

3. Convey your message at billboard.

Catch your targeted audiences by creating an outstanding ad to put at the billboard. You should put the ad to place where your target audiences usually go or their hangout.

Below the line advertising

Below the line advertising is all advertising which utilize other than above media, such as: direct mail, direct approach, catalog, trade show/exhibition, merchandising, sponsorship, etc.

Basic BTL advertising techniques examples are:

1. Directly approach your potential customer.

This is very basic advertising technique, we can say it door-to-door marketing. If you want to perform this technique, make sure you hire very good salesman.

2. Support special event.

You can sponsor the event through sponsorship program. First of all, You must join and make a good interaction with special community. Community that has member who has same demographic and psychographic with your segment market. Once you done this, you can actively sponsor your community event.

3. Direct mail approach.

This is an ultimate techniques and marketer still do until now. First step to perform this basic technique of advertising is do a list building activity. Email list building means collecting potential customer's email. Once You collected the list of email, You can send them direct approach and communicate with them. In marketing world, it is called “lead nurturing”.

The more You do a good lead nurturing, the higher conversion you will get.

What is the latest advertising techniques?

I answer with one simple statement. “shift your marketing media to mobile”. Why I tell You that mobile marketing (run an ad campaign via mobile) is the latest advertising techniques? Let me explain you detail.

According to Google Consumer Survey in one of pdf file that I've download from https://think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf, the facts about over two-third mobile (smartphone) user:

1. 68% say they check their smartphone within 15 minutes of waking up in the morning (Google Consumer Survey, August 2015).

2. 30% are admit that they get anxious when smartphone is not in their side (Google Consumer Survey, August 2015).

3, 87% always have their smartphone at their side, day and night (September 2014)

4. People check their phone 150 times a day (2013 Internet trends report)

This is the most interesting fact based on data that I'm sure make you shift to mobile marketing. Below is the fact:

82% of smartphone users say they consult their mobile phone on purchases they're about to make in a store (March 2015).

I ask you after I show You the data, how do you think about this? I'm very sure you will answer, “this is a huge opportunities to market my product via mobile marketing techniques”.

Now, I will explain You the techniques of implementing mobile marketing (running ad campaign via smartphone).

These are the mobile advertising techniques and steps You must do

1. Be there

After knowing most of the user's time engage with their smartphone, You must perform mobile marketing more than conventional marketing You did until now. Join them in the digital place, interact with them. Show your existence there. Show them that You are already there.

In this step, You have to commit to being there to help the audiences' problem and give them solution (deliver your message there).

2. Deliver beneficial thing

By delivering beneficial thing to the audiences (by providing informative content via mobile), You can win the heart and mind of potential customers (your audiences).

You have to meet their needs in this moment. You must listen to the audiences' voice then connecting audiences what they need in real time by delivering relevant and useful information as soon as possible.

The key is “know their need, fulfill their need, meet their expectation”

3. Make it simple

One factor to make your customer journey feel simple is “be quick”. When people decide to buy, usually they concern some factors. One of them is simplicity (quick process).

Quick process examples are quick in buying process (quick response, quick answer, quick offer, etc.), easy payment process, quick delivery, quick to go the store, quick in complain handling, etc.

You can make it simple with the latest mobile technology like mobile application and others.

How do you determine advertisement metrics and measure them?

Define some metrics and measure them is one of advertising techniques You must master. I will explain You from the beginning.

First step, You must define business objectives clearly.

Second step, mapping your business objectives to marketing objectives. In other words, align your marketing objectives with business objectives.

Then, You can translate them to advertising objectives.

Finally, You will find appropriate metrics.

Example:

I will give an example and start from advertising objective.

Objective: Generate Online leads through mobile.

Once you know the objective, you can easily know the channel.

Ad channel: paid search, referral program, mobile friendly website with full informative content.

From the channel that you define, then you can decide what KPI you will observe.

KPI (Key Performance Indicator): number of leads, cost per acquisition.

So, You have the metrics now. Finally, you can measure the indicator by utilizing measurement tool, such as: tracking software to track customer journey from beginning until becoming your leads, web analytic like Google analytics.

Above are the top advertising techniques questions that I have answered here. Thank you for reading. Please read another article here while waiting for another advertising tips and techniques article. Bye.