Marketing team at your company may have a good marketing strategy. However, a good strategy would be useless if it does not run consistently. This strategy is implemented with the goal to achieve sales targets. Beside this, there is another more important targets, i.e. customer satisfaction for your product or service. Therefore, the reliable marketing strategy is very important to created and implemented in order to prevent a decline in sales or a decrease in the number of consumer satisfaction.

There are several factors that can determine whether the strategy is a reliable strategy or not. Some practitioners say that the factors are : marketing strategy that can be run in a controlled system, marketing strategy that dynamically following both of the situation well in your company's situation or circumstances outside of your company, marketing strategies that follow the alteration of consumer behavior, and marketing strategies that apply some 'style' marketing. In conclusion, if you just apply one 'style' marketing strategy, monotonous and rigid in the application of marketing, and there are no clear Key Performance Indicator (KPI), then I can say that your marketing strategy is not been called a reliable strategy.

No matter whether your company is run in the garage of your home or you operate large company, you must have a marketing strategy to run the company so that you can achieve a maximum sales target. Without a strategy, you will lose your way in running the company. Make it even simpler strategy, then start it. Create an indicator of the success of every step that you do. Test it. If successful, go ahead and make innovations. When it fails, evaluate and create innovation regarding that. Through a well proven marketing strategy, then certainly the target of your sales will increase, and you will not be worried about the emergence of new competing products. One thing to remember is, make a marketing strategy that makes consumer always find a unique your product or service. And you have to focus on it.

You can read my article that discusses about marketing research, consumer behavior, marketing plans, and examples of marketing strategies as a relevant information to create a new marketing strategy. I have already discussed the details on these and I also include examples of their application. Why you should have a marketing strategy? Because this is the largest capital into sales success factors in your company. From now on design and make new breakthroughs in your marketing strategy so that consumers are not bored to interact with your product. Remember, if consumers are satisfied with your product, then they will become agents of WoM (word of mouth) without requesting.

If you are just starting a business, or you run small business or big business and want to make innovations in marketing strategy, you can start from small things. Do not imagine that a good marketing strategy should be comprehensive ranging from A to Z. It will make you feel hard to make a marketing strategy. Think of simple things and things that need to be refined. From there you will be able to make innovations with ease. For example, in a marketing activity, namely the promotion. You can make an indicator of success in this regard. For example, in sub activities of promotion such as spread leaflets in the area A. You must record the number of brochures that you created and spread in the area A. You should note how many days your activities in spreading leaflets. How many people become familiar with your product in area A. From people who already know your product, how many people decide to buy your product. And so on. From the data you collect, you can do research to determine whether you have a successful marketing activities to achieve sales targets or not. Of this sub-activity progress, you can make innovations to strengthen your marketing strategy. And there are many other examples that you can apply to your company.

In conclusion, above is the best practice, examples of activities in order to renew your marketing strategy. The trick are:  you should create a key performance indicator in all activities, test your strategy in all activities, do research, if the results are unsatisfactory, you can focus on making improvements to the strategy in these activities. Do this constantly and consistently. I am sure you will find that your sales will increase. Happy making a reliable marketing strategy.