Do you still remember my article about Guerrilla Marketing? I will repeat briefly about this. These marketing techniques are usually run by small businesses. They perform these techniques to attract potential customers. In other words, they are active to attract buyers, not passive and wait for customers to come to them.Why are they running this technique? Because they have typically very limited budgets for marketing and they do not want to spend a large amount of money. But there are other things in lieu of money, they must have the energy, imagination, creativity, and a lot of time to apply this technique.

Now I discuss the street marketing. What's the difference between  marketing guerrilla and street marketing? Street marketing is part of guerrilla marketing, in other words, one application of guerrilla marketing is street marketing. As a guerrilla marketing, street marketing strength is unconventional characteristics. The difference is street marketing, as the name suggests, the application of this marketing techniques is happened in specific street or in public place. While the application of guerrilla marketing techniques can be done in other places such as the internet and others.

Example of street marketing is when you introduce new products. This strategy is especially useful for those of you who have high creativity such as creating a new logo to create awareness for your product in the minds of consumers. You can provide product samples along with other interesting marketing tool. Giving them at the location that can be in public places such as main roads, conference hall, and others. If you do this in a public place is very interesting, it will invite the news media to cover your activities. You will get free publicity.

Let me give another example, you can do a street marketing when you open a new store or branch of a new business. This is the best time to apply the street marketing. You can make outdoor banners, flags, ballons, and others. The point is to create public attention to your store. Your sales can distribute coupons or product samples to people who pass your store so that they are interested in getting into your store.

Best practice which must be considered, determine the segments of your product. From here you can create a marketing tool that is suitable for your product segment. Example: if your product is aimed at the elderly or retired, brochure should be written in a large font and use simple terms. If you want to put a banner on the highway, do not use small text and too many sentences. Why? Because on the highway, the average vehicle speed is 100 km / h, so your ad must use short sentences and clear and large font.

Finally, to implement this street marketing , you must form a full of energy, enthusiasm, and creative team. And do not forget to make a sensational offer that could not be rejected by consumers.