In this era, there is little difference that you have to understand. Previously, companies tend to do marketing like the following:

- Assuming the prospect need the same requirement.
- Relying on conventional advertising and above the line action, causing a high advertising        costs.
- Distributing advertising and brochures to anyone and anywhere.

Now, the method has changed. In this IT era, the method is already shifting, the market has been already saturated with abundant disseminated brochures and ads everywhere. Especially social media  play an important role increasingly now. At first, consumers and potential consumers believe the company brochure which is given to them, now consumers need to get a comment or testimony from others who have been using a particular product whether  the comment that said the product was good or  the product complaint, and so forth.

Based on the above, then you should think about the steps below:

- Focus on the main segment that you target first. This segment can be determined by making a prospect list who most need your product.  With focus, you must narrow your target market so that your energy isn’t  wasted to serve all the prospect in every place.

- After the focus, you must develop business message or advertisement with a specific language, not mass language. That is the message focused on the segment you choose.
Example: if you segment the children, create an ad with striking colors, writing a rather large with an attractive font, and with simplicity  language that can be understood by children.

- With the above steps, we can perform time-based promotions. We take the example mentioned above: we can make attractive discount at the time when these children in a school holidays.

Finally, long ago the company always made customer satisfaction targets. Currently, the company makes the target customer loyalty. How can you make customers loyal with your product? The answer is to focus on specific needs of your target segment.