Are you interested in Marketing? I'll tell you good news. Every industry or firm has marketing department. So, this is a big opportunity for you. 

Sales job, marketing, advertising, promotion are found in every firm. So, if you are a college students or college graduates, feel free to enter this career path. The thing you must remember is college graduates with related experience, high creativity, and strong communication skills should have this opportunity.

 

Marketing activities are needed both in small firm and large firm

The fundamental goal of any business is to create a product or service and sell them profitably.

In small business, the people who involve in marketing activities like advertising, promotion, sales, and so on is less. I've found that small business owner do the activities from A to Z including marketing activities.

But in the large firm, the number of people is more. There are some people take responsibility in strategic planning, there are some people running the ads, the other perform marketing research, another people do a product development, etc.

Basic foundation of marketing activities 

Marketing Department in a firm do the activities based on the following fundamental thing:

3C : Customers, Channels, Competitors

4P : Product, Positioning, Price, Promotion

The example of  Marketing Structure in a Firm

1. General Manager, responsible for overall policy of advertising, promotion, marketing, and sales.

2. Marketing Manager, responsible for market research, marketing strategy, sales, advertising, promotion, pricing, and product development.

3. Strategic Marketing Head, responsible for marketing plan, conducting research to define appropriate audiences or target market.

4. Operational Marketing Head, responsible for tactical ways to define and implement the strategy to achieve the goal.

5. Product Development Head, responsible for researching and determine the demand for product/service offered by the firm and its competitors, partner with another team to determine pricing strategy.

6. Marketing Research Head, responsible for researching to identify potential markets, the need of new product/service, gather the data to analyze and partner with another team to formulate the strateg

7. Advertising and Promotion Head, responsible for promote the product/service, retain loyal customers, attract potential users, perform customer loyalty program, engaging in the community, partnership with public relation department, etc.

8. Sales head, responsible to sales program, advise the sales representative  to improve sales performance.

Opportunity for the college student 

Many of educational background are suitable for entry into marketing field, such as advertising, promotion, sales, customer relationship management, etc.

Many major such as public relation, business administration, IT, finance, statistics, accounting, marketing management, sociology, psychology, journalism, philosophy, math, science, language, etc. are suitable to entry to marketing field. The important is the student must enrich his experience, life skill, and another supportive knowledge to enter the marketing career path.

If you are interested in Marketing career, you must have the following: mature, highly motivated, creative, flexible, open minded, resistant to stress, ability to communicate, empathy, effective relationships with others, etc.