As we have already known, in a company there are
inter-related systems, ranging from production to produce goods up to the
marketing process that links between producers and consumers. In this internet
era, from small businesses up to large companies have already used the Internet
as a medium for marketing activities. They start from just a catalog of items
displayed in the blog up to implement complex e-commerce on the company
website. Now internet is very influential in marketing activities, so that internet
marketing consultant as a profession begin at this moment. Therefore, nowadays internet
marketing consultant is high demand and required by many companies.
What is internet marketing? The answer is I have mentioned
above. Internet marketing is the activity of interaction with the public
through internet media. The entire marketing activities such as advertising in
a particular niche, copywriting, and so on takes place through the internet.
Activity is conducted in your blog or website, social media, mailing lists, and
others.
Today the marketing activities movement has already begun from
the conventional way or offline marketing to online marketing or internet marketing.
This is an opportunity for those of you who want to become an Internet
marketing consultant. There are some skills you should master to become an
Internet marketing consultant. Internet marketing is the basic concept
knowledge that you have to master which consists of content, traffic, pre-sell
or copywriting, and monetize the web.
I'll explain a little about the content. As an internet
marketing consultant, you have to make valuable concept of what content should
be presented to the public. Content should be in conformity with the product
being sold. Content can be articles, pictures, video clips, download page, and
others. The thing to remember is that you should convey informative and updated
content, so that many visitors want to return and visit your client website.
The next thing after the content is traffic. Traffic means the
number of visitors to your website. In the offline marketing, suppose you have
beautiful store, if no one is going in, it means nothing. Why? because there
will be no sales. So does in the online marketing. No matter how good your
website, if there are no visitors, it will not be able to create a good
conversion. In this case, an internet marketing consultant also must master the
science of Search engine optimization (SEO). Did you know that more and more
people are visiting a website because their website is on the page one of
searching result when people searching on search engines. By implementing good
SEO, your website will be on page one search engine when someone find the
information of the product you are selling.
After being on page one search engine, then what else? This
phase is important, you have to make the fundamental concept to implement
powerful copywriting, in order to enable the high conversion. If you have a
concept of good copywriting, then you will easily monetize your website.
Those are skills that must be owned by an internet marketing
consultant. You do not need to have a big office to initiate this work. All you
need is a compelling portfolio of expertise. Lots of free material can be learnt,
one of them in this blog. I have written several articles about internet
marketing. You can read as a first step. Remember, to be an expert, you have to
practice and practice. It makes you gain lots of experience. If experience is a
lot, I'm sure many prospective clients will find you. This is a great
opportunity for those of you especially who are still looking for a suitable and
prospective profession. Try and practice, who knows maybe in the next time you will
become a powerful internet marketing consultant.
Conclusion, the most
important thing that you must master as an internet marketing consultant is to
master the concept of content, bring in traffic with SEO, copywriting or sales
copy, and how to monetize a website. OK, have a good exploration to become an
Internet marketing consultant.
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