Yesterday, I have written internet marketing consultant. You
must have long journey to become consultant. The thing you have to do is
"start now". If you want to be expert in this area, you must practice
as an internet marketing performer. You have no experience about this? don't
worry, I will explain you a fundamental article about internet marketing for
beginners.
It is best practice to become an internet marketer. Steps which
I've written is based on experience. The experience of one person by another
person is different, but I believe the fundamental point is the same. Maybe you
can develop other footsteps that you think easier. Who knows the stages that you
develop will make you successful. The essence is you have to get ready to
start, learn, and try.
Here are the step internet marketing for beginners:
The first step is to try to get as much information as
possible about the product that you sell. This information is intended to
analyze about the product supplier, how many the product searches on search
engines, keywords which are appropriate for your product, and so on.
As a beginner, you may want to analyze the above by using a
free tool. You should be happy, because Google has provided the tool for you,
namely: Google adwords keyword tool, Google insight, Google trends, and others.
Once you have analyzed comprehensively, you can continue with step two.
Choosing a business segment
At this stage, of course you already know the detail
information about the product so you can focus your product to market by region
(export or local), a segment based on age, and so on. For example: handicraft
for teens which will be marketed overseas.
Why do you need to create a segment like this? This is performed
to get ease to implement marketing strategies. For example, if your market
share is abroad, you must create an ad in the international online marketplace.
It is not very effective if you advertise in the local marketplace. Another
example is if your product is aimed at teenagers, then sales copy or
copywriting that you make must fit to the theme of teenagers nuances.
Creating a website
Essentially you can try with hosting and a free engine like
wordpress.com or can also blog at blogger.com. But you can also directly create
a website on the paid hosting with wordpress engine.
After that, you must select the domain. Choosing the right
domain is essential for your SEO implementation, because the domain name is one
of the things that affect search engine ranking.
In the process of creating a website, you must design comprehensively
in the content, website design, as well as the structure of the website so that
the results can be optimal.
Updating content
Forget a quick way to get quick cash. To achieve the real
success, you have to pass through the process, there is no shortcut for this.
Every day you have to fill out the informative content to your web visitors.
Content can be articles, pictures, or video. This will enrich the content of
your website in addition to product descriptions and the catalog of your
products. Unique and good content will
have a good SERP in search engines. In addition, new visitors will increase to
see your website, and old visitors will visit your website again.
Visiting another website
You must type the keyword in search engine and search for
your product, then visit the website that sells or imports of similar products
with your product. Record details such as telephone number and email. Find the
website as much as possible. After that you should contact them to make an
offer to supply your product into their stores. You should do this every day,
until someone answers your offering.
Remember, after get contacting with potential partners, do
the best practices I've described in another article. You can find in this
blog. By doing the best practice, I believe, they will approve your offering.
Join in the online marketplace
In addition to visiting prospective partner website, you
must register on the online marketplace. An example is the alibaba.com. There
is a need to pay to become a member, but there are free member too. My advice,
you must register on the marketplace that has a good reputation.
Applying SEO
Traffic coming to your site come from a link from another
website, the online marketplace, social media, social bookmarking, and organic
search. Organic search is the traffic coming from search engines when people
write down a specific keyword and your website appear on the first page in
search engines, then the person is visiting your website.
So you must get organic traffic increasingly. Why should you focus from organic search? because they
are a prospective customer. Because they want to find product information with
a particular keyword in the search engines. If they land on your website, then a
personal approach with them will be easier and conversion rates are generally
high.
Keep learning and implementation
As I mentioned earlier, there are no shortcuts. All things require
a process. In this process, you must keep learning. After learning, you have to
practice in your daily life. You have to measure whether your strategy is
successful or not. If not successful, learn more and apply that knowledge to
your success.
Believe me, after you experience this process, you will be
expert. After that you can become an Internet marketing consultant. But before
that, once again, you must initiate the first step. That's why I wrote an
article about internet marketing for beginners.
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