Table of Contents

• What is online reputation marketing?
• Why online reputation marketing is important to do?
• So, is the reputation marketing same as word of mouth marketing?
• I have heard about reputation management, what is reputation management? What is the relationship with reputation marketing?
• What service does online reputation management provide?
• How to establish business reputation?

This time I will write some frequently asked question (FAQ) that are related to online reputation marketing. After reading this article, I hope you will get an understanding about these things.

What information will you get through this article? You will be able to answer what is online reputation marketing, you will know why this is important to your business, whether it is the same as word of mouth marketing or not, the relationship between reputation marketing and reputation management, about online reputation management service, and how to establish a good brand image and better business reputation, and how to use free service from Google (Google alert) to monitor your defined keyword.

Please read the online reputation marketing FAQ below.

What is online reputation marketing?

Online reputation marketing is building brand reputation online, and utilize this good reputation to attract more customer.

Why online reputation marketing is important to do?

Because, there are changes in customer’s behavior. Before deciding to buy particular product, they usually find the detail information about the product or brand through search engine or social media site.

Once they found positive sentiment in this particular brand or product, they will consider to buy, especially if they relatives deliver a good image for this brand or product.

So, is the reputation marketing same as word of mouth marketing?

Basically, it is similar in particular scope. But, word of mouth only one of the reputation marketing strategy.

You may know the other reputation marketing strategy if you read in the online reputation marketing service’s blog. Usually they provide you some information in their blog or article and give a free review about this thing completely.

I have heard about reputation management, what is reputation management? What is the relationship with reputation marketing?

Reputation management is subset of reputation marketing. It means reputation management is only for managing your brand reputation (only focus on monitoring your online reputation or we can say online reputation monitoring).

In online reputation monitoring activities, if you find bad review or negative sentiment, you will take an action to recover your brand image.

What service does online reputation management provide?

They usually offer a service for managing your online reputation. The example of their service are:

- Write a good review in their network’s website or blog.

- SEO-ing the good review for your brand.

- Deliver a viral content via social media site to increase your good brand image.

- Make a plan to anticipate and counter a negative review and conduct an appropriate action to this.

How to establish business reputation?

It is easy to establish your business reputation online, but it needs persistent action. For examples:

- Listening people, for instance: watch on page 1 until page 5 in search engine at the keyword you are monitoring, listen people’s mention in social media site, take care your feedback form, etc.

- Engaging with people in social media site, so that you will know their complaint, their suggest, their support, their referral, and so forth.

- Creating and managing good quality content, so that it becomes viral content across the social media site.

- Doing a preventive action to avoid people mention your brand with negative sentiment.

- Giving people some free full report, infographics, enlightening articles (especially informative one in your industry)

- Approaching the influencer in your industry and managing a good relationship with them.

How can I implement online reputation marketing with free tool like Google Alert?

You can watch the keyword you choose, for instance : your brand name, etc. Google Alert allow you to monitor the latest information that you want to know from web or news site.

Google alert allow you to receive this latest information via email.

These are the steps to utilize Google Alert for brand reputation management:

- Type https://www.google.com/alerts in your web browser.

- Login with your Google account.

- Type your keyword you want to monitor.

- Choose option you want to modify.

- And click create alert.