As I wrote before at introduction to digital marketing that marketing strategies start evolving in the same time as information technology start growing. This situation perhaps can answer the question, how has technology affected marketing. With technology used in marketing especially digital technology, now the marketer is combining his strategy between traditional marketing and digital marketing. This condition shows us close relationship between information technology and marketing.

In this article, I explain you these things:

- What is marketing technology?

- Technology for marketing and advertising

- Impact of technology on marketing

- Importance of technology in marketing

- Marketing tools to implement marketing technology

After discussing these, I hope you get the insight why marketing technology is important. Now, let’s take a look at first subject below

What is marketing technology?

You have already known what marketing is. Now, I will inform you what is technology. Because you have to get clear information for both term, then you will understand marketing technology term.

Technology means the application of knowledge or tools for special purposes. Thus, marketing technologies imply the application of knowledge or tools for marketing purposes.

You can apply some technologies, such as: device, software, procedures, appliances, knowledge science, etc., for your marketing purposes.

Let say now, you are using the newest digital device for your marketing activities, it means you are utilizing new technology in marketing.

Technology for marketing and advertising

The competition is very tight. A company that run fast and in an appropriate way will win the competition. For making it fast and appropriate, you must implement marketing automation. By implementing marketing automation, it means you perform  technology in your business. If you employ correct  technology in your marketing activities, it is easier for you to run your business from marketing plan, perform marketing campaign, track your ads campaign, get a particular data for analysis, get a feedback for improvement, and so on.

Impact of technology on marketing

After knowing the sample of implementation of technology that I mention above, now you can consider there is an impact of technology utilization in marketing especially in your business. The role of technology in service marketing is as a business enabler, and to make your business process in the best practices condition.

Technology utilization in several years ago is a minor role player. As a time goes by, technology have become a major role player, namely business enabler.

Nowadays, marketer use internet technology, by using this every marketing activities run efficiently and fast without any delay. They use the variety of internet marketing tools both free and paid tools so that they can target their audience and reach them.

Why this happens? Because they can easily get the data profile of their target from special tools. I can give you some examples: if you perform  Facebook marketing, twitter marketing, Linkedin marketing, and so forth. Now you can perform self advertise from their system, it means you can take control of every campaign (you can pause the campaign, even you can stop the ads campaign), moreover you can get simple report from their system or more detail report from third party tools and perform analysis.

How can we do this? I have written some internet marketing and social marketing in previous articles. You can search for internet marketing here  and search for social media marketing here and you will find my previous articles comprehensively inform the things related to internet marketing and social media marketing. After read those articles, I am sure you will get insight about that information.

Finally, after knowing the impact of technology for business especially for marketing activities, I hope you now realize the Importance of technology in marketing.

Marketing tools to implement marketing technology

I have explained you samples of marketing tools, but I will repeat some and add with new information here.

List of marketing tools:

- salesforce (the most known tool among business practitioner).

- marketo (famous one among practitioner who develop marketing automation)

- pixability.com (suitable for practitioner who focus on video marketing like Youtube marketing)

- surveymonkey (for getting feedback and more data to perform market research)

- mailchimp (for email marketing system)

- Hubspot (for inbound marketing)

- Spyfu (for keyword research)

- Google keyword planner (for keyword research)

If want to look for another tools that I have informed you try to search here for list of another marketing tools