This piece of writing is continued from previous writing, introduction of marketing approach. As mention earlier, there are six approaches in marketing, namely Experiential oriented approach,Customer oriented approach, Market-oriented approach,Philosophical approach, Institutional approach, Theoretical approach.

In accordance with article's title, we discuss experience-oriented approach. This approach builds upon the customer experience that is emotionally rational in consuming the product.

1. Personal experience that occurred because the response to certain stimuli by optimizing sensory, emotional, cognitive experience, action, relationship marketing in marketing efforts before and after the purchase, exchange information and emotional ties.

2. Marketers need to focus on the customer experience, and try to observe patterns of consumption.

3. Customers are rational and emotional, so that marketers approach is recommended to use an eclectic method.

To establish a strong marketing experential and effective, generally requires:

1. focus on functional features and benefits of products or profits
2. Product category and competition is determined in detail
3. customers regarded as rational and emotional decision-makers
4. methods and tools are analytical tools, quantitative and verbal
5. Marketing activities, such as advertising, sales, special promotions, and pricing is designed based on rational and emotional touch.

Back to the discussion about personal experiences as a response to certain stimuli by optimizing the matters contained in point number 1 above. We will discuss the emotional marketing.

Emotional Marketing 

Marketing efforts by the feelings and emotions attract more customers in, aims to create experiences associated with certain brands that create a feeling of joy and pride of the strong against the brand. Emotional marketing can be executed if:

1. The principle leads to emotional marketing strategies that can hardly be imitated, so it has a very strong competitive advantage.

2. The definition includes emotional marketing effort to make customers feel concerned. Concern is important for the formation of loyalty.

3. Improved customer loyalty is the most important way to establish long-term benefits.

4. Being able to give customers what they need.

5. In a competitive market in terms of products and prices, the emotional connection supports an increase in the sales transaction.

6. Emotional marketing helped businesses focus more on delivering the right emotional message, at the right place and right time at the right customer.

7. Emotional marketing is to establish lasting relationships, will make customers feel so valued and cared for so that they will give allegiance to the product.

8. Delivery superior value for customers means more than just a profit.