Today, small and medium businesses (SOHO) emerges significantly. Through Internet technology, they rely on online businesses. One of the key online business is web traffic towards your business. There is a proportional relationship between the high traffic to your business with high income. This is the substance of internet marketing.

With the high traffic towards your company's website, automatically there are many prospective customers who see the offer on your site and even buy your products and services. For that thing, you need to strengthen the field of internet marketing strategy.

In accordance with the name of this blog, namely marketing for beginners, then I will review the simple steps to implement Internet marketing.


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The first step is to determine the business objectives. Why is this the first step? because it is important to understand what the important message that will be out on your site. For examples: Do you focus increase sales conversions on your site, advertising revenue, or simply attract prospects to send newsletters, and others.

I wrote the above steps, I assume that you have identified your target market. It is not good enough to shoot everyone. You have to break the group into sub groups to target. In this way, the message you convey in your web site will be more relevant to them. Content that is focused and in accordance with your target market, create greater appeal than the general content.

If you've focused on your target market, I am sure your site will be high quality. The quality of a website's content is measured by its focus to target market, and messages that are relevant to your target market.

Ok, I assume that you focus. Things that need after this is persistence. The point is that you become someone who endlessly in updating the right content to the right people to suit your target market.

The next step is : improve traffic conversion. It is a good achievement if there are a lot of prospects who visit your site. But that is not enough. You must convert in order to increase your revenue. I will discuss how to improve conversion with good sales copy techniques in another article.

After that, do not forget to analyze your traffic. There are services that are easy to use and free of use namely Google analytics.  Through analysis, you can draw conclusions marketing programs or sales copy what is most effective in increasing sales. It is certainly useful also to make improvement  if your business has not shown great results.



PS.
Once you've comprehend internet marketing ideas above, you can read basic internet marketing plan.

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