In the last two years, minimalist lifestyle become a trend. Just look at the minimalist web theme like mnmlist , zenhabits, and others. They get rid of all the unnecessary (uncluttered) thing, so they enjoy life more and free from unnecessary thing.

As a marketing practitioner, I consider that this minimalist lifestyle can be applied to marketing. I assume that this is not a discourse, but the minimalist marketing strategy can be applied to marketing activities.

Best practices for minimalist marketing activities are:

- Analyze your ad budget.
If you advertise in many medias, such as magazines, TV, radio, Internet, newspapers, and others, you have to free from needless media. Now is the time you calculate the ROI, analyze what the dominant media has a high conversion. If one of media does not produce sales as targeted, then immediately stop the ad. By doing this, you will save the budget and focus on media that generate high sales.

- Social media marketing.
Now, a lot of social media available on the internet. By joining and be active in all social media for marketing, you can imagine a lot of interaction with the customer's time is wasted. You have to choose the social media that has many users and match your product segmentation. If you are focus there, the interaction with the customer will be more qualified. As a result you will have a loyal customer and will also get new customers.

- Products packaging.
Minimalist product packaging will make production costs lower. Now, we can see there are a lot of people follow minimalist lifestyle, with this fact, people will be delighted with a simple design. Example: if previously in your product packaging there are many writings and drawings, then make it tidy, list what is the most important expression, such as the production license, simple ingredients, etc. You can write a full-featured and how to use your product in a separate paper on the packaging or you can put on your website, or you can inform this in social media on your network.

- Distribution channels.
Perform analysis of your product distribution channels, the expedition of your product from the manufacturer to the end consumer. You can shorten the distribution channels so your product price can be lowered. Therefore product prices are competitive compared with your competitors.

- Bureaucracy.
Reduce bureaucracy immediately when customers want to interact with your company. By doing uncluttered bureaucracy, then you will provide solutions to your customers quickly.

Actually there are many more things or marketing activities that need to be simplified. It is only as an introduction to minimalist marketing strategy. I will continue with marketing activities that can be trim ​​on the next article.