I have explained in my previous post mobile marketing that mobile marketing is growing increasingly. One of the causes is the increasing of mobile device utilization. Many people browse a website when they mobile using smartphone or tablet. Usually they browse a web on their PC, but nowadays they use smartphone to perform the same thing.

Why they use both PC and mobile device? Because of speed. They don’t want to loss a momentum in searching the information especially crucial information. They need that information fast, so when they are in mobile condition, they use their mobile device to look for information.

Mobile marketing for Beginners

After knowing the reason, I am sure you will decide to try mobile marketing. If you beginner in mobile marketing, please read this article further for more knowledge.

These are a basic knowledge about mobile marketing

- Mobile marketing means introduce your product or service to audience via mobile devices.

How to introduce your product or service through mobile marketing? I explain you the example:

a. Create mobile application

Develop the application and deliver your message here. Based on data, there are enormous of users use IPhone and Android based device, so that you can build the application in Google Play Store or in IPhone app store.

b. Blast an SMS

Before delivering SMS, you have to build a mobile number list. Thing to remember is build your list based on user you target, such as: age, location, male or female, etc.

By delivering SMS to target user, you will get high conversion and it can save your money.

- Before delivering your ad via mobile device, you have to define niche or target audience correctly.

Like other marketing strategy, you have to define the demographics appropriately to run mobile marketing.

You have to perform special marketing research, such as: how old your target audience? What mobile device they use? What are the capabilities of their mobile device? What is their mobile device’s behavior utilization?

If you know it comprehensively, you can focus on one strategy, for examples: if your target use a general phone instead of a smartphone, you can perform SMS marketing. On the contrary, if your audience use smartphone and using it for browse the web in addition to communicate with others, you can implement MMS (Multimedia message service) or PPC advertising.

- Do not make a spam

As we already know, everyone hate spam. If you blast SMS to all mobile number without considering them whether they can accept your information or not, you will get a bad reputation as spammer. If you get this reputation, it is hard to recover your reputation.

What is the tip in order to get a list of mobile number?

Make a great offer or impressive event in order to motivate your audience join that program. Facilitate an engagement channel via mobile. Then you have to provide opt-in form and they have to confirm to engage with you. As a result, you will not bother people who have not sign-up to your program. You only engage with people in your list.

- Keep learning.

Yes, this is the key. There are a lot of information about mobile marketing out there. I just only explain you the basic. We only discuss the fundamental info about mobile marketing. That’s why I write on this blog marketing for beginner. If you want to be an expert, please update your knowledge and must stay on top of the latest trend by joining expert forum, newsletters, read more books, attend marketing seminars, etc.