There are many excellent products, but few persons buy it. On the contrary, you have seen an ordinary product, but you found that there are many people buy the product. Why do such things happen? The answer is, this successful people are using the power of marketing. It means that they perform  the correct marketing way. So, if you have only an ordinary product to sell, you can sell it successfully by employing an appropriate marketing strategy. Moreover, you will get outstanding result and more profit if you have an excellent product to sell with the same proper marketing strategy.

Many people assume that marketing is the same as sales. Marketing is different from sales. Sales is the part of marketing process. For obtaining a successful sales, you have to know and implement some marketing related knowledge and best practices like: 

- Collect and manage data

- Analyze the data

- Basic statistic

- Communication skill

- Express an idea both oral and written

- Basic financial knowledge

- Product knowledge

Step to sell your product profitably

1. Get product knowledge comprehensively.

Gain more detail about product that you want to sell. Some information like specification, quality, benefits, features, how this product can solve people problem, product pricing including distributor pricing, retail pricing, psychological pricing, etc.

2. Focus on your target market.

Once you get deep understanding all about the product, you can decide your niche. Based on data and some analysis, you will find that the product is suitable for special target market, for example: female, working, age 20-40 years old, etc.


After finding this, focus on it.

3. Develop marketing plan based on your niche.

The more unique your marketing plan the better result  you will achieve. There are some elements in marketing plan.

Sample marketing plan elements:

- Target market: market definition, segmentation

- Marketing strategy

- Budgeting

- Sales forecast

- Marketing metric or Marketing KPI

This step is closely related to previous step. Once you define your niche, you can develop detail information in your marketing plan especially market definition, market segmentation, and so forth.

4. Concern in your marketing approach.


You have to align your marketing strategy and approach to market segmentation. I show you the examples:

- Advertising medium


The advertising media is different among different target market. For examples:


If your target market is woman you can choose one of social media like Pinterest as your advertising channel.


If your target market is in young age and active in online activities, you can consider twitter or Facebook as your advertisement medium.


- Communication approach

You will implement a different approach if you target a different market. To communicate with old people, you have to have different communication style compare to young people. Once you define your specific demographic and psychographic market, you must use special copywriting and special communication channel which is suitable for your target market.

5. Define some metrics.


In this point, some factors you must identify are:

- Track system


Every running an ad campaign, you have to identify a track. You should differ your track-id in every different campaign, so that you can measure whether your campaign is success or not.


- Performance indicator

Before implementing track system, you must define performance indicator. Once you have got your KPI (key performance indicator), you can assign track-id in every KPI.

This point is the fundamental thing for marketer to concern. Through concentrating on this, you can test market for a limited of time.

You can test your campaign, track and measure it against your KPI. If you find it does not work, you can pause or stop your ad and make an improvement. This thing can save your money and increase your sales.

There are many methods to market and sell your product or service effectively. I explain you how to market your product in this article based on my experience, so if you find another method that you thing more effective, you can comment and I am glad to discuss about this thing.