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The introduction of marketing channel can be read at my previous article. In this article, if you have read, you will understand that impl... -
In the former article, I have explained about a fundamental principle of marketing channel . Let me recap it for you. Marketing chann... -
Marketing channel is the important subject that you have to understand. That's why I want to inform you the fundamental theories abo... -
One of the ideas of customer-driven marketing strategy, you have to understand three steps of target marketing, they are: market segmentatio...
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First of all, I want to inform you that this article is for explaining you the examples of Below-the-line ( BTL ) advertising, one of th... -
Competition in the globalization era is increasingly hard. The company that can survive is a company that has the ability to increase cust... -
Customer loyalty , a preliminary series of articles on customer loyalty have been written in my previous articles. In this article, I wi...
