Marketing plan is a well-known term for practitioners of marketing. Before they run marketing activities, they usually develop a marketing plan. Therefore, the marketing plan is an important thing that must be learned and practiced by the marketing beginners.

Today, I learned about Marketing Plan. I got this material from book that I read. I intend to write shortly in order to study chronically. Why I summarize the lesson? I want to study step by step persistently.

These are the materials:

Why a company has to make MP (Marketing Plan)?

Marketing plan definitely is needed by company because of it’s purpose :

1. As a guidance for marketers.

Without Marketing Plan, everyone in company can make individual action that is not coordinated. It will make a disorganized action.

2. Financial discipline maker.

Without Marketing Plan, financial commitment is no guided.

3. As a performance evaluation process.

With Marketing Plan, company performance can be evaluated continuously with constant parameter or indicator.

4. Change identification process.

Alteration in all sector is need to be perceived from time to time in Marketing Plan as a parameter to make a decision.

5. As a instrument of study.

Marketing Plan can be functioning as study instrument for all people in company, from top leader to officer and marketer along with front liners.

Process that has to be done in making Marketing Plan.

1. Diagnosis
2. Prognosis
3. Objective
4. Strategy
5. Action
6. Monitoring and control.

I will explain further in the next articles below:

Marketing plan best practices

Marketing plan step by step series 1

The lesson above is gotten from “Proses Pembuatan Marketing Plan” by Hudoro Sameto,MBA.