Marketing challenge at 21^st century

Marketing, as the other knowledge, has dynamic in nature and always changes. Alteration is a must because business environment always changes.

In spite of this, marketing can’t be separated by three components. They are consument, competitor, and company. These components are always discussed in every marketing event.

Globalization era has given big influence to marketing, so that new challenges emerge. Marketer has to be understand how circumstances in the world can affect domestic market.

21^st has come. This age is known as information era. The growth of information can have an impact on our life style, political system, cultural system, and marketing.

There has a changing marketing paradigm, from transactional marketing to relationship marketing. We have known that relationship marketing is commited to information and telecomunication.

There are five challenges for marketer:

1. Vision.

Vision to see a future is thing that marketer must have. They have to be a visionary marketer who can think whollistically and can perform marketing intelligence along with corporate intelligence. They must proactive and risk taker.

2. Power Marketing.

The fundamental of power marketing is humanizing customer. Customer centered marketing in term of marketing, so customer is subject, not object of the marketing. Power marketing is commited to three key words: moving, caring, and innovating.

Moving is thing that has to be performed in order to competing and accomplish the customer request which always changing, because of customer high expectation.

In the reality, moving must be accomlished by caring (care to customer) through innovating. Innovation is process to add a value to customer. Marketer has to make a customer satisfy. Customer satisfaction can harvest customer trust and long term relationship. This can produce customer loyalty.

3. Transferable marketing

On of the things that make company runs it’s business efficiently is using transferable marketing. This means marketing that the beneficiary of product is disseminated to some locations.

4. Brand management

Marketer is responsible to increase brand reputation. Brand reputation is important because of a lot of products that exist in the market.

Marketer must create brand minded culture in their company so that they can influence their customer to remember and buy their product.

5. Marketing ethics.