This piece of writing is intended for those who want to know about a career in marketing. Career in marketing can make your life different from previously because there are many interesting and challenging activities. There are some specialization in the world of marketing. I will give some details several of them in this article so you can decide which specialization that suits you.

Commonly, marketing is defined as person or organization that serves as an mediator between product development and sales. You can refer to it as a collection for things like advertising, the relationship community, sales, media relations, product management, and etc.

I will explain that there are specializations in marketing, you can see below:


Market research

This is an important area in marketing. If you want your product is being absorbed by the market, then the first thing you should do is conduct research to understand the market. If you want customer like your product, then you have to understand their needs, their habits . And it is known by doing some research.

Public Relations

The core of this field is to manage communications with the company's internal and external relation. As a PR, you must have empathy and the ability to express your ideas to consumers, investors, media, and society. Generally people are calling the public relations spokesperson for the company. Examples of public relations activity are organizing a press release, presentation of financial results to investors, announced the news about the company, and others.

Brand management

Unlike the above two fields, this field focus on the products and brands. People working in this field of brand management is responsible for the products and brands as well as derivatives. They always work together with other fields such as marketing research team about how does a brand known in the community.

Marketing executive

This is a common field in the world of marketing. The person who has career in marketing executive is usually involved in marketing campaigns aims to promote the product. This field is one areas that is challenging since the role of marketing executive are from planning, advertising, customer relations and the general public, product development and distribution.

You must have the skill and attitude as follows: leadership, teamwork, result oriented, able to build good relationships with other people, have an understanding of the product and the marketing, negotiation skills, presentation skills.

The activities of the marketing executive typically are as the following:

- Communicate with prospect/customer and manage customer relationships.

- Deal with the production of marketing materials, including newsletter, leaflets, posters, flyers, etc.

- Preserve and update the customer database.

- Organizing events such as conferences, seminars, and exhibitions.

- Contribute on marketing plans and strategies.

- Manage the budget.

- Evaluating the marketing campaign.

Above are several marketing activities at work. Now, I hope you are able to draw a conclusion about areas in marketing and to decide what specialization you choose.