Changes in mobile technology
People buy a mobile phone not only to make phone calls and sms, but also to utilize it as a powerful multimedia device such as take pictures, record the videos, check email, browse internet, navigate with GPS, interact on social media, and so on.
Today, majority of people browse the internet on mobiles more than often than computers.
Business adaptation
Mobile technology triggers the changing of business communication.
Through observing these phenomena, a smart businessman should respond appropriately.
What does all this mean for the business? Our marketing needs to reach customers where they are. And today, that means on mobile.
Then, what goals can you define by doing marketing on mobile? Below are the examples:
Several goals marketing on mobile
- Increasing brand awareness.
- Encouraging customer loyalty.
- Growing the revenues.
- Reaching the right customers, in the right place, at the right time.
How to start doing marketing on mobile?
You are understanding about the growing of mobile technology now. Therefore you want to complement your current marketing strategy with mobile marketing. But, how do you do first?
How to start?
The place to start? A website that works well on mobiles.
Let me explain you further. Suppose you currently have had a website for your business. For doing an optimization on mobile, your website must design and work very well on mobiles. People name it website that has responsive design. It means the website work well on computer and work well on mobile also.
So, the first thing you must do is calling your website designer/programmer to enhance the current website to a mobile friendly.
How might you use mobile to get new customers by mobile marketing?
Once you finished enhancing your website. The next question is what's the example strategy to market your product by mobile marketing?
Below are the samples:
- You might run an ad in the local papers that directs viewers to your new mobile-friendly website.
- Your mobile-optimized site could have a promo button on the homepage, that offers new customers 30% off their first service (capturing the leads).
- The phone number near the top of your page, when viewed on mobile, can be clicked to start a phone call (it makes easier for people to contact you).
- and so on.
Harmonize the current system with mobile technology
Search engines are adapting to this new approach (search on mobile device), and businesses need to adapt as well.
People today access the Internet on mobiles more often than computers. Bottom line: Your business website needs to be mobile-friendly and search engine friendly.
Search engines prefer something called “responsive design”. A responsive website adapts itself depending on the size of a viewer's screen.
When you have a responsive site, you don’t have to create separate sites for computers and mobiles.
Mobile SEO includes the same factors you’d consider for standard websites, like relevant content. But what’s crucial for mobile site optimization, is performance and usability.
Performance is how quickly a site loads, and this can be impacted by many thing, such as overly large images and file sizes.
Usability refers to a visitor’s experience using your site. Generally speaking, if your site has a good mobile user experience, it will be more likely to appear in mobile search results.
You can do a quick mobile check-up of your site by visiting Google’s Mobile Friendly Test.
Where can you check your site?
- Gtmetrix
Mobile Apps
People interact with businesses through both mobile websites and mobile apps.
Many businesses are also investing in mobile apps to engage with customers on the go.
What is mobile apps? Mobile apps are applications that can be downloaded and installed onto a mobile. They provide a specific function that’s not as easily accomplished on a web browser. They are often integrated with common smartphone features, such as camera or GPS.
Benefits of mobile apps
One feature of apps is push notifications. It means they can send messages to a person's mobile, even they are not using the app.
Mobile apps can help you boosting a customer loyalty program.
They also can simplify checkout on your app, for example: allow customers to purchase the tickets in just a few clicks.
How do you start to perform marketing on mobile apps?
Now, you also have understood about how powerful is mobile apps. The next question is: How do you start?
If you want develop a mobile application, the first thing you define is your business goal and what you would like people to accomplish on a mobile.
I recap. You must identify a specific business goal that would be better served by an mobile app.
The conclusion for this matter : A mobile app can complement your mobile website, helping your customers accomplish specific and useful goals.
Once you set above thing, you can start develop the apps. You can build on your own, you can find app developer to work with, and you can build with the self-service tools such as Appy Pie or Build Fire.
You can find a professional app developer to work with. Or, check out one of the self-service tools out there, such as Appy Pie, Build Fire, etc.
That's it. This notes is excerpted from the digital garage, a digital marketing online course from Google.
You can browse any mobile marketing articles to complement this information.
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