Nowadays, you must sell your products to prospective customers in creative ways. Because if you do not perform that, then you will be defeated by your competitors. One of the ways to win this competition is to apply the science of psychology in your marketing strategy or marketing activity, especially in the sales activities.

Actually the essence of marketing is offer the easy, fast, and appealing thing, so that people want to buy your products. These are duties of sellers who communicate these things to prospective buyers so that they decide to buy your products. In this case, you must provide basic psychology training to your marketers and sellers so that they know the psychological factors that appeal potential customers to buy your products.

Now I get into the discussion of psychological theories and things that can be used from this theory into the marketing activities. One of the most basic of human behavior is the copycat nature (follow other or follow the crowd). One that can be applied from an impersonator of human behavior are as follows: suppose you sell kid's clothing. You have to make a mannequins  in such a way that it looks cheerful, healthy, and funny. Make body of these mannequins look beautiful and proportionate.  After that, you should wear the clothes to this mannequin. Then consumers will see in his mind and they will say, " This dress is also definitely good if it is used by my kids, my kids will look cheerful too like that model.  You can guess what happened in a few minutes later, yes ... They will buy clothes for their kids.

Other examples the application of follower human behavior in marketing activities is, as I will tell you this. If you want to open a new restaurant, make sure the location you choose is a strategic location and a choose place that has a large parking space. Before launching, you should invite all your relatives to eat for free on next launching. You should prepare a bouquet of flowers which are intended for your restaurant, or ask your relatives to send this to your restaurant. So that at the time of launching, restaurant has a festive atmosphere, full of people who eat at your restaurant, full of cars in parking lots, and lots of bouquet of flowers in your restaurant. People who saw the occasion would have thought,” wow.. this restaurant is full of people who are eating”. They must have thought, "the food at this restaurant must be delicious, this is an evidence and many people are eating in this restaurant".  And they will follow and want to eat at your restaurant.

Lastly, I take the example in the gadget world. All the gadget manufacturers are racing to market  their new product. One brand of gadget will win the competition if he can utilize the psychology in his marketing activities. How can one manufacturers apply psychology in marketing strategy?  I will explain. Besides follower or impersonator, possessions that exist in most human being is a curiosity in all things. In one clip on TV ads or the ad clip which was uploaded on youtube.com and other social networks, It shows someone unwrapping a gadget that he bought, then appeared briefly to his companion. Then he explained a little review gadget features, this thing makes his fellow curious about the gadget. And so on .. So that potential customers who are wanting to know more, will come to the website or directly ask for the gadget shop, through this approach they are likely to buy more than ads that only display gadget information. Enjoy applying psychology in marketing activities.