What is the success indicator of your customer loyalty programs? One of the indicators of the success is getting the same people to buy your product or use your service. In addition to this, you also have to perform marketing activities so that you can reach as many people as possible buying your product.

Now, you can develop a program to gain both of them via digital marketing. But I prefer to say mobile marketing. Why? Because we implement this program via mobile devices. So, by implementing mobile marketing, you can reach as many people as possible and make them do repeat buying.

What is the sample of a mobile marketing type in order to reach more people and get more loyal customer?

The examples are mobile apps, mobile website, and email marketing.

You can develop mobile apps on several platforms like android device and iOS device. Applications that can be built are:

- Delivery order apps.

- Catalogue and shopping chart apps.

- Customer complaint and feedback apps.

- Helpdesk apps.

- Special event apps.

- Promo code or promotional product information apps.

- PR (Public Relation) apps.

- Information apps.

- VIP member apps.

You can also build a mobile website too for the same goal. The difference between apps is, all the interaction with the customer is performed via mobile website. People can directly interact with you in the browser on their mobile device. If using apps, people should download the apps to their mobile device and install it to interact with you.

Amazon Store Apps on Google Play Store

Zalora store Apps on Google Play Store

What are benefits implementing mobile marketing?

1. Shopping process can be more easy to do both on your side and the customer side.

The process is simple. When customer wants to do a delivery order, they just click one button after picking the product they want to buy. When customer click buy button, you will receive a message on your delivery order application. You just prepare the product and deliver to customer with COD (Cash on Delivery) payment system. With this simplicity, customer can increase frequency of purchase.

2. Product availability.

By showing your product in your mobile web store or mobile application, it makes your product more accessible on any channel.

There are many choices of products that customers can observe easily. They can observe your many options of products in one location and in one time, plus they can observe more information easily. This is one of good impression factor for influencing customer to buy.

3. Nudge people to buy more.

Based on my experiences in online shopping, I have experienced buying an ebook at a mobile web store. The process is so easy, just picking the ebook that I want to read, clicking add to chart, making payment, and finally I can download that ebook on my mobile device. Because the process is very easy, after I finish reading the ebook, it nudges me to buy another one.

4. Easy to communicate with customers.

You can communicate easily with your customer easily in one channel. I give two samples of company that have facilitated shopping via android application. They are Amazon and Zalora.

I can see that with this apps, I easily make a communication with others via this apps. I can browse, search, and buy a lot of products here. Not only this, but also I can interact with Amazon store via customer support, tracking my order, read someone's review about the product, share product info to my friend, etc. just in one application.

This activity makes better engagement, drive customer to buy more, and make them to be a loyal customer.

5. Easy to conduct a special event or special promo.

You can easily create an event or promo code in your apps to appeal the prospect to buy and trigger the customer to purchase more. You can implement it only in one apps.

How to keep your mobile marketing success?

1. Use a combination of SEO and PPC advertising strategy.

If your mobile site is on page one, your mobile site has more possibility to be visited by people. With PPC advertising, you can reach more people, so that many people download your apps on their mobile device.

2. Create unique and outstanding quality content.

The good quality content has a big impact on customer's willingness to visit your mobile apps or your mobile website.

3. Clearly call-to-action.

Good content and good call-to-action have a big influence to buy your product.