My friend, have you tried Facebook ads to market your product? What is the result? Bad?

I have found Facebook marketer like you who told me about his failure and always ask,”are Facebook ads really effective to grow my business?”

I know how you feel, because I have experienced in that matter also, so you are not alone.

After searching and updating new knowledge about Facebook ads best practices from Facebook marketing expert, I draw a conclusion that I have forgot some FB ads tips which is important to implement.

So, I document this FB ads guide and tips in order to share this FB ads guidelines to you.

Before continuing reading, it's better to read these article to get more comprehensive understanding:

- Facebook marketing best practices (http://marketingforbeginner.blogspot.com/2013/05/facebook-marketing-best-practices.html)

- Implementing real time marketing with Facebook ( http://marketingforbeginner.blogspot.com/2014/11/how-to-implement-real-time-marketing-facebook.html )

Facebook ads strategies that are almost forgot by marketer

1. Facebook ads objectives

This is main step for you before starting a campaign. Some goals of FB ads are:

a. Building awareness.

If you want grow your fan and boost your post, you can perform different strategy and different copy in your ads.

You must create viral content to grow your fan, this is a must. Viral content is more important than call to action copy writing.

b. Drive traffic.

If your main goal is get more traffic to your landing page, your have to emphasize strong call to action to browse your landing page in your ad copy.

c. Generate sales.

You have to be strong in copy writing at your ads in order to get high conversion.

The conclusion in this point, different goal need different ads strategy. Therefore, do not forget your main goal, set your goal first and then you can easily start your Facebook ads campaign.

2. Define performance indicator

Setup the indicator to measure your success rate. If clearly state the indicator, you can easily measure your investment and return on investment. And simply adjust your marketing budget.

3. Conversational writing

Why do you have to use conversational writing copy? The ultimate reason is for engaging your target audiences.

How to make conversational writing?

You can try these tips :

a. Writing personally, stop writing to everyone.

b. Tell a story rather than formal writing.

c. Sometime you can use informal writing, like: using contraction, use simile or metaphor,

d. Use active voice rather than passive voice.

e. You can use question word in your copy to make your audiences pay attention.

f.  Use similar style as your target audience.

g. While writing, just imagine the audience you're writing sit in front of you.

4. Highlight your special offers or your unique features

This can grab your target audiences attention. Combination between the best offer and strong call to action can make high conversion.

5. Research for getting understand your audience

One of the research you must do is keyword research. I always use free tools, like Facebook ads keyword tool, keyword planner, and ubersuggest.

The other research is finding out your audience's interest. If you utilize Google analytics to track your website and you want to drive more traffic via FB ads, you can go to:

a. Audience

b.Then click Demographics

In this tab, you can see your web visitor based on age and Gender.

See the picture below.

c. Also click interest, and you will see like sample below.

6. Facebook ads keyword targeting

This is the heart of Facebook marketing. Targeting is the core of success rate. Targeting can be done after researching keyword, interest, and audiences.

Here are types of targeting that can be implemented in Facebook ads:

a. demographic: age, gender, etc.

b. audience profile: education, status,etc.

c. precise interest.

You can type all possibilities, such as: profile interest, activity,job title, page they like, group they belong, professional status or occupation, trade association, community, magazine, website they visit, workplaces, job role, region, user behavior.

Samples of user behavior: online spenders, type of clothing, purchase behavior, etc.

7. Facebook ads image size

I document the image size based on the Facebook ads guide ( https://www.facebook.com/business/ads-guide/ ) and Facebook ads basics ( https://www.facebook.com/business/help/103816146375741 ) .

Image is an important part of Facebook ads. You can grab your targeted audiences by putting awesome image in your ads.

Therefore, you must concern about your image and your image size in order to match with Facebook standard size.

The size depends on your Facebook ads goal. Here are the lists of the image size that are categorized by Facebook ads objectives:

a. Click to website / drive traffic = 1200 x 628 pixels.

b. Website conversion = 1200 x 628 pixels.

c. Post engagement = 1200 x 900 pixels.

d. Page like = 1200 x 444 pixels.

e. App install = 1200 x 628 pixels.

Let's market your product or service via Facebook ads. If you always remember these 7 Facebook tips and guides, you will get a better result. Believe me.

Please share your tips if you have another Facebook marketing tips here. Thank you.