I'll continue on learning from Facebook blueprint, the subject is audience insight.

I wrote the notes on this blog and put them point by point.

Audience insight in FB ads basic

 

• The goal of audience insight in Facebook ads is learning more about your customer segments, they are: geography, demographics, lifestyle, purchase behavior, etc.

• Audience insights are available so you can create marketing messages that drive results.

• https://web.facebook.com/iq contains articles that explore : people insight , advertising insight, vertical insight.
  

• The benefit of audience insight : create more relevant content for target audiences.

• Three types of audiences that you can learn in the audience insight tool:

 

          1. Everyone on Facebook.

          2. People connected to your page.

          3. A custom audience

• How to access audience insight tool? You can access it here: http://www.facebook.com/ads/audience_insights

• Demographics shows the following insights about your audience (compared to the entire Facebook population in your country):

          1. Age and gender

          2. Lifestyle and characteristics

          3. Relationship status

          4. Education level

          5. Job role

• In Demographics diagram : your audience is represented in blue whereas the comparison audience (the entire Facebook population in your country) is represented in gray.

• Page Likes shows the top interests of your audience contains :
  
  - Top Categories
  
  - Page Likes

• Affinity in page like section means how likely your audience is to like a given Page compared to everyone on Facebook.

• Activity in audience insight shows the median number of actions your audience has taken over the last 30 days. This includes Page likes, comments, post likes, post shares, promotions redeemed, and ads clicked on.

• Activity also shows the device through which your audience accessed Facebook in the last 30 days.

• Purchase uses data from trusted data partners to show details about the purchase behavior of your audience; specifically:

         1. Whether they are high or low retail spenders.

         2. Their likelihood to make retail purchases online.

         3. What they tend to buy.
 
         4. Whether they’re in market to buy a certain type of vehicle

• Audiences you save in Audience Insights will be available to use in Power Editor within the ‘Use Existing Targeting Group’ option.

• You can learn more about your target audience through the use of the Audience Insights tool. These insights enable you to gain deeper understanding into your audience, their lifestyle and interests, as well as their purchase behaviors, so that you can create more relevant marketing messages that drive results.