Dear Marketer, I will inform you the best marketing for beginner book which must be read. The title is The Marketing Book. This book is release already in 6th edition.

This book is the best marketing book. It has been significantly updated to reflect changes and trends in marketing thinking and practice nowadays.

Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

Specially, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought. Therefore this book is  ideal for all students of marketing or beginner marketer.

Like spirit of this blog, ‘marketing for beginner’. I assure you that this book is suitable for you who want to get good career in marketing.

This book is written by expert, namely Michael Baker and Susan Hart.  Michael Baker, Emeritus Professor of Marketing, University of Strathclyde Business School, Special Professor at Nottingham University Business School, and President, Academy of Marketing. Susan Hart, Professor of Marketing and Head of the Department of Marketing, University of Strathclyde.

Click here to buy this book..

Have a nice reading…