Internet marketing is divided to approach: passive internet marketing and active internet marketing. The passive strategy focuses simply on creating a compelling online presence for your business for potential customers to visit—a site that offers them essential information about the business and perhaps entertains them as well.

With a passive marketing approach, the emphasis is to create a website that essentially offers the same types of information as a comprehensive brochure.

Active online marketing, on the other hand, focuses on engaging in specific marketing activities online to generate business, such as sending out e-mail, newsletters, promoting a contest at your website or publishing articles about your field at other related sites.

Now, we are discussing active online marketing thoroughly. Actively marketing your business online can include a wide range of activities from doing an online newsletter with feedback from subscribers to participating in online discussions to running online games with thousands of simultaneous participators.

The main point is that active online marketing strategy looks for opportunities and reaches out to potential customers in an endless variety of ways.

Participating in discussion groups and bulletin boards online is a great way to get the word out about your business. Of course, it’s essential that you participate in the spirit of the discussion group and not treat the group as purely a marketing opportunity.

If you have an active website of your own, it’s a good idea to join an online newsgroup or two and participate in ongo ing discussions about topics that relate to your business.

Example for active web site is content-sharing.

Passive internet marketing is important too. We believe that all businesses need a Website. Think of it as a color brochure that, when people search for you, they can find out enough about your business to see if it suits their needs. Having a Web presence is also an easy way for othersto refer people to your business. And it’s a convenient place to list your business’s recourse policy and to cite positive recommendations.

The Internet is much like the Yellow Pages of the phone book. It is a directory that can be accessed by users at their convenience and is used for seeking business information. But unlike traditional Yellow Pages, the Internet is not geographically limited; it has millions of listings covering many parts of the planet.

What to put on our site? It is important to keep in mind that a simple site full of fresh and interactive content will attract loyal customers. a website that attracts just a few thousand loyal consumers will ultimately be more valuable than one in which a million new people visit each month and never return.