We have talked about career in marketing, now we discuss about marketing job description.


First of all, we have to know about marketing definition. We can see this at http://en.wikipedia.org/wiki/Marketing


"Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves."


We can draw conclusion about statement above: "Marketing is the process whereby a company tries to find out what its customers want and then develops products accordingly"


Requirement

In previous writings, has been discussed about self assessment. What kind of personality do we need? Persons who wish to continue using their minds intelligently and independently after metric or after completion of further studies, especially those who are versatile and have the ability to communicate with people on any level, should consider a career in the vast field of marketing. Either alone or as part of a team, marketing workers must be able to analyze problems objectively and apply various techniques to their solution. Rational thinking is a prerequisite in this field.


Marketing Job Description
We are going to do the following: selling, sales management, marketing research, new product development, product management, pricing, packaging, advertising and sales promotion, distribution, consumer guidance, after-sales service and public relations.


Marketing covers therefore a very broad spectrum of business activities. The activities are: new product development (examines a need and provides ideas and facts concerning the product), promotion activities, advertising (one of a communication tool of marketing), sales promotion, public relations (build bridges of understanding, goodwill and awareness between a company and the public whom it wishes to influence), Selling, Sales management (do forecasting and budgeting, organize the sales force, recruiting and selecting the sales force, training the sales force, sales compensation, sales territory, leading, motivating and supervising the sales force), Distribution, Marketing research.

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