This posting is book review posting. This is the third review after reviewing email marketing for beginners and  fundamental marketing books. The title is CIM coursebook: Project Management in Marketing. I will show you some of the content of this book.

Section 1
Using Marketing Information to Develop a justified Case for Marketing Projects.

Learning objectives, by the end of this section, we will able to:

1. Assess the scope and type of marketing information requirements.
2. Assess the structure and characteristics of marketing information systems.
3. Understand the relationship between brief and proposal.
4. Understand how to select from, and use, a range of primary research tools.
5. Select and adapt different report and presentation techniques.

Introduction

 
Peter Chisnall in his 2004 book marketing research call information the raw material of management. Without information we cannot make informed decisions. There will always be risk attached to business decission, but good information will help us measure, manage and assess the degree of risk involved in making business and marketing decisions.

Above is excerpt from CIM Coursebook: Project Management in Marketing book. Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing) and features below:

1. Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

2.Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.

3.Extensive online materials support students and tutors at every stage.  

If you want to get international marketing certification and boost your marketing career, you must buy CIM coursebook: Project Management in Marketing.