This approach departs from a series of statements that characterize the problem with the desired statement in question:
1. Enterprise development should be market oriented
2. Development of long-term strategic plan
3. Building long term relationships with suppliers and customers.
Philosophy of customer-oriented marketing activities lies in its ability to provide satisfaction of customer wants and needs. All marketing activities in companies that have embraced this concept, should be directed to meet these goals.
Their activities include activities at all the existing sections, such as activities of personnel, production, finance, research, and development, as well as other functions. Customer-oriented marketing philosophy does not limit the purpose of achieving profit and growth, this philosophy would guide the achievement of these goals as well as anticipate the emergence of symptoms move to the customers to another company, customer orientation will continue to remind the sale, by making the product easy to use, easy purchase, and easy maintenance.
Customer-oriented company that will combine marketing decisions with other functions within the company, such as:
1. Coordinate marketing tasks with other parts informally
2. Marketing research for new product development.
3. Adequacy provided in operational costs.
Generally, customer-oriented marketing concept embodied in the form of activities as follows:
1. Identify key customer needs, and needs a top priority to be met. Companies that produce cars for example, basically produces transportation equipment, while transport equipment itself can be made in various models and sizes.
2. Choosing a particular market segment as a target marketing activities.
3. Determine product and marketing program specifically targeted market.
4. Conduct research to measure, assess and interpret the attitudes, tastes, and their behavior.
5. Develop and implement the most appropriate strategy, such as a high priority to quality, affordable prices, which attract capital, and so forth.
2. Development of long-term strategic plan
3. Building long term relationships with suppliers and customers.
Philosophy of customer-oriented marketing activities lies in its ability to provide satisfaction of customer wants and needs. All marketing activities in companies that have embraced this concept, should be directed to meet these goals.
Their activities include activities at all the existing sections, such as activities of personnel, production, finance, research, and development, as well as other functions. Customer-oriented marketing philosophy does not limit the purpose of achieving profit and growth, this philosophy would guide the achievement of these goals as well as anticipate the emergence of symptoms move to the customers to another company, customer orientation will continue to remind the sale, by making the product easy to use, easy purchase, and easy maintenance.
Customer-oriented company that will combine marketing decisions with other functions within the company, such as:
1. Coordinate marketing tasks with other parts informally
2. Marketing research for new product development.
3. Adequacy provided in operational costs.
Generally, customer-oriented marketing concept embodied in the form of activities as follows:
1. Identify key customer needs, and needs a top priority to be met. Companies that produce cars for example, basically produces transportation equipment, while transport equipment itself can be made in various models and sizes.
2. Choosing a particular market segment as a target marketing activities.
3. Determine product and marketing program specifically targeted market.
4. Conduct research to measure, assess and interpret the attitudes, tastes, and their behavior.
5. Develop and implement the most appropriate strategy, such as a high priority to quality, affordable prices, which attract capital, and so forth.
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