I've talked about a career in marketing. Now I will give you information about how marketing can make you success  in career. Now, many graduate students have the same expertise. Usually they are prepared to come into the professional world by gaining international certification in their field. For example, IT professionals in the field of computer network, they get the same certificate such as CCNA. Therefore, the competition will be more difficult.

How can you win this competition? In order to reach the top, you can apply marketing concept. I call it marketing way. You can find these concepts in previous article. Please search for reading that. Remember what I’ve described in my previous article on the basic marketing concept? This can be applied to you. I label it marketing yourself. Let me explain briefly how to apply it, first of all you must conduct a research (like marketing research) then you will understand the needs of the market (in this case co-workers, boss, or any stakeholder). After that, you can build a personal brand, marketing and delivering your skill to stakeholders.

Why implement marketing concept can help you achieve a good career quickly? Great skill will be useless if you do not apply it to your work. And if you do not communicate with co-workers and your boss, then they will not know that you have good skills. If they do not know, then you will be treated as an ordinary employee. Thus, marketing your skill to the stakeholder, then you will get promoted quickly. As a conclusion to this paragraph, I'll try to explain you so that you can use the key of marketing principles and concepts (my term is marketing way) so you can get a good position in your company.

I describe the steps to implement marketing way below:

Marketing research

As I mentioned in paragraph two, first you have to conduct research. In this stage you can use a SWOT analysis to determine your strengths and weaknesses. You can analyze in order to find out what is desired by stakeholders. Therefore, you can use your skill to meet stakeholder needs.

Personal branding

After knowing the trend of the needs of your stakeholders, then you must build a powerful personal branding. How? by building and applying skills and character to meet the needs of stakeholders in your company. These character and skill will make you unique among the other employees. They will consider you the best professional.

Advertising

No matter how good your skill and character, without communicating it to stakeholders, especially your boss, then this would be pointless. Therefore, you must create advertising. You should be marketing yourself. The tips is to communicate what you have and will do for the company's growth. Soft skill required here are: empathy, presentation skills, listening skills, communication, and negotiation.

You can promote activities in each company, such as in making a weekly report or monthly report. Character and uniqueness of your skill have to look here. At the time of presentation, you must communicate your achievement and suggest in the company. And so on. Distribution channels which you can use for marketing yourself is the e-mail, active in the mailing list at your company, actively answering questions by providing solutions in the portal company when people ask something, active in professional activities both internal and external companies.

After sales support

You should be able to answer or respond to feedback from stakeholders. For example supervisor evaluate your work that have not achieved satisfactory results, you should be responding positively about it. To be precise, every finished job, try to get feedback from your colleagues and your boss, whether you ask or do you know yourself from their signs. Once you get feedback, you should try to give a more innovative solutions so that they are satisfied with your work.

That is a small marketing concept that you can apply on working environments. In conclusion, consistent with marketing yourself and run the marketing way, you will see that your career will shine brightly.