I have close friends, he has a good business. He built the website to write articles related to business. He wrote several books as well. His business is growing every year. After a while, I realized that he implemented fantastic marketing strategy namely content marketing.

So, what is content marketing? Content marketing is to create informative content and share that information for free as a means of converting prospects into customers and customers into repeat buyers. 

The core of search engine marketing and social media marketing is content. Content marketing allows you to achieve competitive advantage with their online marketing which is not like other marketing disciplines. In addition, content marketing is a marketing technique to create and distribute relevant and valuable content to attract in order to obtain the desired results.

Do you get my point? Let me explain further. Basically, content marketing is the art of communicating with your customers and prospects without advertising directly (hard selling). Instead of pitching your product or service, you provide information that makes your buyer more intelligent. 

The essence of content strategy is the belief that if we, as a business, providing valuable information in a consistent and sustainable for the buyer, finally they ultimately loyal to use your product. 

Content Marketing Definition, Click the image for larger image

Simple Steps to make content marketing

Remember, content is king, and consumers search for information that solves the problem, no longer looking for product offerings. Trust, credibility and good content does not make your prospects resistance while providing a basic introduction to the benefits of a product or service. Now, it is not enough to create good content. You also have to make other people aware of the existence of your content.

Social Bookmarking
Social bookmarking sites are a very good place to start marketing your content. The process is simple. Make your account on the social bookmarking sites like: Digg, Delicious, Reddit, StumbleUpon. Every time you make a post a new article on your blog, send information to each social bookmarking site. Write a short description and include links to your URL.

Article directories
One of the most popular forms of marketing content, is to write articles for high-quality sites like EzineArticles. Take the time to write a quality article and uploaded to the article directories, you'll get a link recognition because visitors who read your articles tend to visit your blog for more information.

Content marketing can be very useful for your internet marketing strategy as a whole. One benefit is that you will be known as experts on particular topics. Once known, the traffic to your blog will be higher.

Finally, what is needed is time and commitment to produce high-quality content to achieve success in your business through marketing content.

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Basic information about content marketing